Ethiquable Benelux, the pioneering SCOP behind Belgium’s most beloved fair-trade food brand, was everywhere offline—on shelves in over 400 shops nationwide. Yet online, they felt invisible. Their freshly launched e-commerce platform gathered dust, and social channels barely registered a whisper of engagement. They needed a digital strategy that turned fans into buyers and clicks into revenue.
Before working with us, Ethiquable had:
No coherent digital roadmap or advertising plan.
Social posts that drew zero conversation, shares, or real buzz.
An e-shop live for over a year, yet generating negligible sales from social traffic.
Their problem wasn’t product quality—it was the absence of a strategy to showcase those products to the right audience at the right time.
We didn’t slap on generic tactics. From scratch, our team:
Dug deep into Ethiquable’s loyal customer base—interviews, surveys, social listening—to unearth true motivations.
Mapped buyer personas and the specific content that moved them: from behind-the-scenes sourcing stories to mouth-watering recipe videos.
Designed a social media marketing playbook with monthly sprints, each guided by KPIs (engagement rate, shares, video views, link clicks).
Here's a real screenshot straight from their Meta Business suite during the campaign:
(No fancy editing, no made-up numbers — just real, honest results.)
What made this possible:
Starting from zero, even for a heritage brand, to question every assumption.
In-depth customer research to discover what content truly resonated.
A lean, sprint-based process of publish, measure, learn, optimize.
This methodology turned fleeting scrollers into engaged supporters and buyers.
If you’re serious about building a system that consistently brings new leads into your business,
Challenge us during a free 30-min videocall.
Let’s audit your current strategy and see where you’re leaving money on the table.
