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How This E-Commerce Store Grew Its Revenue with Meta Ads

The Challenge
Cuff Season, a jewelry e-commerce brand, was struggling to generate consistent sales. Despite having a solid organic social media presence, they had no experience with digital advertising, and their average order value (AOV) was €30. They were unsure how they could make Meta Ads profitable given their low AOV and there rather small ad spend budget.

Why They Chose RESULTO

Cuff Season was drawn to RESULTO’s results-based pricing model. 

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The Solution

To help Cuff Season, we created a highly-targeted Meta Ads campaign that focused on driving high-intent buyers to their website. We carefully selected the right audience, using interests aligned with their brand and products to ensure we were reaching people who were likely to convert.


We also optimized their product landing pages to increase AOV (Average Order Value), ensuring that the traffic generated by our ads would result in more profitable purchases.

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The Results

142% increase in sales in just 30 days
 
143% increase in website sessions
 
76% increase in AOV, which significantly boosted profitability.

Given that Meta Ads can be costly, especially with a low AOV, increasing the average order value was key to ensuring profitability—and it worked.
 
I want this too!

Client feedback

Cuff Season’s founder was thrilled with the results. She said, "You helped me so much." The increase in sales and website traffic helped her feel confident that digital ads could drive consistent revenue.

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