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How a B2B Sports Merch Brand Got 132 Qualified Leads at Just €2.56 Each

When this B2B company first came to us, they were doing great — a team of 28 full-time employees, offices in Belgium and Mauritius, and €21.6 million in turnover last year.
But even great businesses hit a wall when it comes to scaling.

They wanted to grow their sales revenue and hire a bigger sales team...
But first, they needed one thing:
A system to generate more leads — not just random leads that “maybe” convert, but a reliable flow of real opportunities.

Like many businesses, they didn’t want to gamble their marketing budget on strategies that might not work.
That’s where RESULTO came in.

Our Approach: No Guesswork, Just Strategy

The first thing we did?
We went deep into understanding their dream buyer.
(Not to brag, but we’re pretty good at “stalking” your ideal customer... in a good way.)

Then, we built an entire lead generation system from scratch:

  • Extensive market research

  • Sales funnel built directly in HubSpot

  • Full ad copy and creative

  • Conversion-optimized lead form

  • Strategic email follow-up sequence

Every step was designed to not just collect leads — but to nurture them into real sales opportunities.

 

The Results: Predictable Growth, Real Wins

The campaign focused specifically on attracting football clubs — and the results speak for themselves:

132 qualified leads
€2.56 cost per lead on Meta
Breakeven after just 3 closed deals (with a strong pipeline for more)

The client was thrilled with the outcome.
So much that they asked us to expand our work to other sports departments.

 

Proof? See for yourself.

Here's a real screenshot straight from our Meta Ads Manager during the campaign:
(No fancy editing, no made-up numbers — just real, honest results.)

Screenshot 2025-03-04 at 18.02.20

 

Why They Loved Working With Us

  • We didn’t waste time with useless meetings.

  • Clear, efficient communication (mostly through email, only when needed).

  • An obsession with truly understanding their market before launching anything.

  • A focus on building systems — not just running ads and hoping for the best.

Want to Challenge Us Too?

If you’re serious about building a system that consistently brings new leads into your business,

Challenge us during a free 30-min videocall.

Let’s audit your current strategy and see where you’re leaving money on the table.