The Challenges:

Our client had previously worked with another lead generation agency to run Meta Ads. However, the cost per lead was too high, making it impossible to achieve a positive ROI. Additionally, the number of leads generated each month was too low to have any meaningful impact on their business.

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Our Approach:

To address these challenges, we conducted an in-depth analysis of the client’s dream buyer, identifying their struggles and desires. Using these insights, we created a lead magnet that provided immediate value by solving one of the prospect’s key problems. This approach not only built trust between the yacht rental business and potential clients but also positioned our client as an expert in their field.

We then developed a high-converting sales funnel tailored to their audience and launched Meta Ads to drive traffic to the funnel.